Integrated Campaign

for Reali Cash Offer
Reali Cash Offer Billboard and Social Media Graphics
No items found.

The Rich Uncle You Never Had

It seems the bulk of first-time California home buyers have all experienced the same thing: bitter disappointment. Too few houses and too many buyers translate into a cutthroat game of out-bidding and "oh-my-god-we-can't-afford-this" night terrors.

In a market where repeat rejected offers is the norm, Reali Cash Offer offers buyers an edge. Higher acceptance rates. Faster closings. Happier homeowners.

Reali Cash Offer Social Media Graphics 2 & 3
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THE BRIEF

To those hip to the real estate game, the benefits of Cash Offer are obvious. But if you've never purchased a home before, eh, not so much. So, how can we get the audience to appreciate the benefits of a product if they're unfamiliar with the pains it solves?

Our job was to answer that question in surprising and delightful ways. The goal of the creative was to highlight the pain points (and our solutions) without it being too…painful.

Reali Cash Offer Social Media Graphics 4 & 5 plus Bus Shelter Graphic
No items found.
THE APPROACH

If there's one thing I've found over the years, it's that nothing works quite like calling a spade a spade. Customers once may have wanted smoke up their asses, but those days are (sigh) long gone.

So let's not beat around the bush. Home buying these days, especially in California, is a war. A war in which there are ten-fold the losers as there are winners. And you're not going to win a war equipped with stock photography of smiling families in back yards. You're going to win it with a firm grasp of reality and a pocketful of cash.

These ads are rooted in a challenge to the status quo. It is a challenge to all the hands in the real estate honey pot acting in their own best interests instead of the homeowner's. Our approach is also rooted in stop-the-scroll design principles: bright colors, bold text, buckets of emotion.

Reali Cash Offer Campaign Landing Page
No items found.
THE RESULTS

True to the ads, it's crucial to be level-headed about results and impact. The campaign surpassed all our benchmarks at launch, driving a 2x surge in qualified leads month-over-month. On social channels, engagement rates were 4x that of the previous top-performing campaign.

Reali Cash Offer Billboard and Social Media Graphics
No items found.

The Rich Uncle You Never Had

It seems the bulk of first-time California home buyers have all experienced the same thing: bitter disappointment. Too few houses and too many buyers translate into a cutthroat game of out-bidding and "oh-my-god-we-can't-afford-this" night terrors.

In a market where repeat rejected offers is the norm, Reali Cash Offer offers buyers an edge. Higher acceptance rates. Faster closings. Happier homeowners.

Reali Cash Offer Social Media Graphics 2 & 3
No items found.
THE BRIEF

To those hip to the real estate game, the benefits of Cash Offer are obvious. But if you've never purchased a home before, eh, not so much. So, how can we get the audience to appreciate the benefits of a product if they're unfamiliar with the pains it solves?

Our job was to answer that question in surprising and delightful ways. The goal of the creative was to highlight the pain points (and our solutions) without it being too…painful.

Reali Cash Offer Social Media Graphics 4 & 5 plus Bus Shelter Graphic
No items found.
THE APPROACH

If there's one thing I've found over the years, it's that nothing works quite like calling a spade a spade. Customers once may have wanted smoke up their asses, but those days are (sigh) long gone.

So let's not beat around the bush. Home buying these days, especially in California, is a war. A war in which there are ten-fold the losers as there are winners. And you're not going to win a war equipped with stock photography of smiling families in back yards. You're going to win it with a firm grasp of reality and a pocketful of cash.

These ads are rooted in a challenge to the status quo. It is a challenge to all the hands in the real estate honey pot acting in their own best interests instead of the homeowner's. Our approach is also rooted in stop-the-scroll design principles: bright colors, bold text, buckets of emotion.

Reali Cash Offer Campaign Landing Page
No items found.
THE RESULTS

True to the ads, it's crucial to be level-headed about results and impact. The campaign surpassed all our benchmarks at launch, driving a 2x surge in qualified leads month-over-month. On social channels, engagement rates were 4x that of the previous top-performing campaign.

The Rich Uncle You Never Had

It seems the bulk of first-time California home buyers have all experienced the same thing: bitter disappointment. Too few houses and too many buyers translate into a cutthroat game of out-bidding and "oh-my-god-we-can't-afford-this" night terrors.

In a market where repeat rejected offers is the norm, Reali Cash Offer offers buyers an edge. Higher acceptance rates. Faster closings. Happier homeowners.

Reali Cash Offer Billboard and Social Media Graphics
No items found.
PROJeCT ROLE
Creative Director
RESPONSIBILITIES
Concept, Copy, Design
PROJECT TYPE
Digital Display Campaign
PARTNERS
Client: Reali
Copy: Juliet Fox