Marketing + Product Creative

for Ten-X
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Real Estate for the Modern Age

Ten-X’s is an online marketplace whose noble mission is to untangle the sticky web of commercial real estate to the benefit of everyone involved. The only problem? The inherent complexity of the process makes attempts at simplification…well…complicated. To understand the benefits, you must first understand the complexity.

Ten-X Website Product Page
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THE BRIEF

What was clear is that users were confused about the product and the process. Users reported confusion in help tickets, and their on-site behaviors reinforced the issue: of the million or so visitors to Ten-X’s product and marketing pages each month, 63% fell off after a single visit, never to return. 

Our goal was to increase user engagement (and, by extension, conversion rates) through a variety of tactics: refreshed brand system, optimized user flows, a refaced marketing and product experience, plus ongoing SEO and testing optimization.

Ten-X App Screens
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THE APPROACH

The commercial real estate community’s behaviors online are like those of the rest of us: bereft of time and attention to detail. Whereas previous iterations of the brand took a Salesforce-like approach to the design framework (function over form), our user research showed that our audience craved a more B2C approach – a friendlier interface with more right-place-right-time content to guide and inform the journey.

A key part of the strategy included a more rigorous testing framework across owned channels, measuring what content and context resonated most with customers.

Ten-X Marketing Website
No items found.
THE RESULTS

We were pleased to see (and, as always, a little relieved) to find our up-leveled approach resonated with our marketplace customers. As a result of the creative testing framework, we saw a 19% lift in account creations and a 24% decrease in paid advertising costs YoY. We also saw significantly deeper engagement across the refreshed web and mobile apps: in addition to the account creative lift, pages per sessions increased 2x and the bounce rated decreased 50% YoY.

No items found.

Real Estate for the Modern Age

Ten-X’s is an online marketplace whose noble mission is to untangle the sticky web of commercial real estate to the benefit of everyone involved. The only problem? The inherent complexity of the process makes attempts at simplification…well…complicated. To understand the benefits, you must first understand the complexity.

Ten-X Website Product Page
No items found.
THE BRIEF

What was clear is that users were confused about the product and the process. Users reported confusion in help tickets, and their on-site behaviors reinforced the issue: of the million or so visitors to Ten-X’s product and marketing pages each month, 63% fell off after a single visit, never to return. 

Our goal was to increase user engagement (and, by extension, conversion rates) through a variety of tactics: refreshed brand system, optimized user flows, a refaced marketing and product experience, plus ongoing SEO and testing optimization.

Ten-X App Screens
No items found.
THE APPROACH

The commercial real estate community’s behaviors online are like those of the rest of us: bereft of time and attention to detail. Whereas previous iterations of the brand took a Salesforce-like approach to the design framework (function over form), our user research showed that our audience craved a more B2C approach – a friendlier interface with more right-place-right-time content to guide and inform the journey.

A key part of the strategy included a more rigorous testing framework across owned channels, measuring what content and context resonated most with customers.

Ten-X Marketing Website
No items found.
THE RESULTS

We were pleased to see (and, as always, a little relieved) to find our up-leveled approach resonated with our marketplace customers. As a result of the creative testing framework, we saw a 19% lift in account creations and a 24% decrease in paid advertising costs YoY. We also saw significantly deeper engagement across the refreshed web and mobile apps: in addition to the account creative lift, pages per sessions increased 2x and the bounce rated decreased 50% YoY.

Real Estate for the Modern Age

Ten-X’s is an online marketplace whose noble mission is to untangle the sticky web of commercial real estate to the benefit of everyone involved. The only problem? The inherent complexity of the process makes attempts at simplification…well…complicated. To understand the benefits, you must first understand the complexity.

No items found.
PROJeCT ROLE
Head of Creative
RESPONSIBILITIES
Strategy, Research, UI/UX, Design
PROJECT TYPE
Web, Product, Campaign
PARTNERS
Client: Ten-X
Copy: Mandy Stephenson