Campaign Creative

for VMware
No items found.

The Future is Human

VMware sits at an awkward place in the Silicon Valley landscape. In start-up terms, they’re a dinosaur. Founded in 1998, they’re responsible for a bulk of the tech on which the Valley was built. But (not unlike that tech) they’ve remained in the background, quietly doing their thing. They haven’t been building Teslas, they’ve been building the tech that keeps Teslas connected.

VMware Storyboard
No items found.
THE BRIEF

As a 20+-year-old technology company in a sea of splashy start-ups, VMware was itching to reclaim its relevance and be a part of the digital transformation. To get there, the agency was engaged to develop and implement a content strategy to build trust, increase product awareness, and drive user adoption. Aligned to key moments in the calendar (product launches, media coverage, events, conferences, events), we oversaw a thought leadership platform, social media channels, display, and OOH campaigns.

VMware Social Media Graphic & Bus Shelter Graphic
No items found.
THE APPROACH

All of our efforts had one aim: to showcase how VMware’s products are pushing technology further and further into the background. The result? More time for innovation, exploration, and human interaction.

Shown here is creative in support of the Workspace One enterprise mobility management (EMM) platform. At top, the Employees First campaign teased and then kicked off VMworld. The campaign pokes fun at the IT pain points of today’s workforce — too many systems, too many passwords — and how VMware is bridging those divides.

VMware State of Tech Report Web Interface
No items found.

The State of the Digital Workspace was a comprehensive study on how employees at companies large and small interact with the technology they need to do their jobs. The Work Free and Work Reimagined were different approaches for a campaign on how smarter technology is enabling a more productive remote workforce

No items found.

The Future is Human

VMware sits at an awkward place in the Silicon Valley landscape. In start-up terms, they’re a dinosaur. Founded in 1998, they’re responsible for a bulk of the tech on which the Valley was built. But (not unlike that tech) they’ve remained in the background, quietly doing their thing. They haven’t been building Teslas, they’ve been building the tech that keeps Teslas connected.

VMware Storyboard
No items found.
THE BRIEF

As a 20+-year-old technology company in a sea of splashy start-ups, VMware was itching to reclaim its relevance and be a part of the digital transformation. To get there, the agency was engaged to develop and implement a content strategy to build trust, increase product awareness, and drive user adoption. Aligned to key moments in the calendar (product launches, media coverage, events, conferences, events), we oversaw a thought leadership platform, social media channels, display, and OOH campaigns.

VMware Social Media Graphic & Bus Shelter Graphic
No items found.
THE APPROACH

All of our efforts had one aim: to showcase how VMware’s products are pushing technology further and further into the background. The result? More time for innovation, exploration, and human interaction.

Shown here is creative in support of the Workspace One enterprise mobility management (EMM) platform. At top, the Employees First campaign teased and then kicked off VMworld. The campaign pokes fun at the IT pain points of today’s workforce — too many systems, too many passwords — and how VMware is bridging those divides.

VMware State of Tech Report Web Interface
No items found.

The State of the Digital Workspace was a comprehensive study on how employees at companies large and small interact with the technology they need to do their jobs. The Work Free and Work Reimagined were different approaches for a campaign on how smarter technology is enabling a more productive remote workforce

The Future is Human

VMware sits at an awkward place in the Silicon Valley landscape. In start-up terms, they’re a dinosaur. Founded in 1998, they’re responsible for a bulk of the tech on which the Valley was built. But (not unlike that tech) they’ve remained in the background, quietly doing their thing. They haven’t been building Teslas, they’ve been building the tech that keeps Teslas connected.

No items found.
PROJeCT ROLE
Associate Creative Director
RESPONSIBILITIES
Art Direction, Design, Illustration
PROJECT TYPE
Campaign
PARTNERS
Client: VMware
Agency: Weber Shandwick
Animation: Michelle Tang