Social & Event Creative

for Weber Shandwick
No items found.

Building Stronger Brands, As Fast As You Can

At Weber Shandwick, I ran a creative team that delivered fast-turn creative strategies and solutions in the response to the ever-evolving needs of our clients across technology, consumer products, and healthcare. We quickly adapted brands into compelling digital, print, and OOH campaigns that turned heads and stopped the scroll without breaking the bank.

Dolby Atom Social Media Graphic
Dolby Atom Social Media Graphic
Dolby Atom Social Media Graphic
Dolby Atom Social Media Graphic
No items found.
DOLBY LAUNCHES ATMOS

In 2018, Dolby was responsible for supporting the launch of Atmos for the consumer market at CES and on Dolby’s social channels. Partnering with Dolby’s internal teams, we built this dynamic campaign attempting to visualize the 360º auditory experience of the product. Overall our efforts drove significant cross-channel engagement: paid social campaigns had an average CTR of 17% and generated over 3,200 app downloads, exceeding our target by 60%. 

Amazon World Book Day Social Media Graphic
Amazon World Book Day Social Media Graphic
No items found.
AMAZON CELEBRATES WORLD BOOK DAY

In 2017, the agency partnered with Amazon to celebrate World Book Day at hundreds of libraries, schools, and bookstores around the world. To make the event possible, we extended Amazon’s brand across a suite of customizable promotional materials — social posts, signage, ads, bookmarks, and more — that were translated into over two dozen languages and distributed by Amazon’s internal team to participating locations.

Baby Probiotic Infographic
Baby Probiotic Social Media Graphics
No items found.
EVOLVE LAUNCHES BABY PROBIOTIC

What mother doesn’t dream their newborn having a more solid stool? And maybe a jump-start on preventing allergies and building up a gut microbiome that would develop into the envy of the play yard. This infographic and social media cutdowns was developed to showcase the whats, hows and whys of the infant microbiome in promotion of a line probiotics for infants.

No items found.

Building Stronger Brands, As Fast As You Can

At Weber Shandwick, I ran a creative team that delivered fast-turn creative strategies and solutions in the response to the ever-evolving needs of our clients across technology, consumer products, and healthcare. We quickly adapted brands into compelling digital, print, and OOH campaigns that turned heads and stopped the scroll without breaking the bank.

Dolby Atom Social Media Graphic
Dolby Atom Social Media Graphic
Dolby Atom Social Media Graphic
Dolby Atom Social Media Graphic
No items found.
DOLBY LAUNCHES ATMOS

In 2018, Dolby was responsible for supporting the launch of Atmos for the consumer market at CES and on Dolby’s social channels. Partnering with Dolby’s internal teams, we built this dynamic campaign attempting to visualize the 360º auditory experience of the product. Overall our efforts drove significant cross-channel engagement: paid social campaigns had an average CTR of 17% and generated over 3,200 app downloads, exceeding our target by 60%. 

Amazon World Book Day Social Media Graphic
Amazon World Book Day Social Media Graphic
No items found.
AMAZON CELEBRATES WORLD BOOK DAY

In 2017, the agency partnered with Amazon to celebrate World Book Day at hundreds of libraries, schools, and bookstores around the world. To make the event possible, we extended Amazon’s brand across a suite of customizable promotional materials — social posts, signage, ads, bookmarks, and more — that were translated into over two dozen languages and distributed by Amazon’s internal team to participating locations.

Baby Probiotic Infographic
Baby Probiotic Social Media Graphics
No items found.
EVOLVE LAUNCHES BABY PROBIOTIC

What mother doesn’t dream their newborn having a more solid stool? And maybe a jump-start on preventing allergies and building up a gut microbiome that would develop into the envy of the play yard. This infographic and social media cutdowns was developed to showcase the whats, hows and whys of the infant microbiome in promotion of a line probiotics for infants.

Building Stronger Brands, As Fast As You Can

At Weber Shandwick, I ran a creative team that delivered fast-turn creative strategies and solutions in the response to the ever-evolving needs of our clients across technology, consumer products, and healthcare. We quickly adapted brands into compelling digital, print, and OOH campaigns that turned heads and stopped the scroll without breaking the bank.

No items found.
PROJeCT ROLE
Creative Director
RESPONSIBILITIES
Concept, Art Direction
PROJECT TYPE
Social Media, Events
PARTNERS
Copy: Angela Mears
Design: Michelle Tang