REALI BRAND 2.0
Building the Best Way Home
Reali is on a mission to revolutionize homeownership, making it more intuitive, affordable, and accessible for all. As the company grew from a single product to a diverse portfolio, we led the charge in revamping the brand identity and messaging to align with the growth strategy.
SCOPE
UX & Web Design
Marketing Campaign
Content Optimization
UX & WEBSITE DESIGN
Simplify, Streamline, Optimize
The redesigned website balances a user-friendly interface to guide visitors through the funnel with a search engine-optimized structure that enhances organic visibility. The result? A 32% surge in organic traffic year-over-year and significant improvements in target keyword rankings.
MARKETING CAMPAIGNS
Building Connections Across Channels
In a cutthroat housing market, Reali provides first-time buyers an edge with higher acceptance rates and faster closings. To communicate these benefits to buyers unfamiliar with the homebuying process, we created an integrated campaign that highlighted the frustrations of homebuying and how Reali's solution stands out.
CONTENT OPTIMIZATION
Growing Brand Influence Organically
As Reali’s creative and content leaders, we worked to inform, engage, and convert. We produced a wide range of content, including product updates, homeowner resources, weekly newsletters, video testimonials, how-to guides, and social media assets. Our redesigned onboarding campaigns increased open rates 66% and click-throughs 53%.
