Ten-X, in its quest to be the definitive one-stop-shop for commercial real estate, was moving to embrace data science and predictive analytic, providing users with accurate and timely insights into market trends, property valuations, and investment opportunities. Our creative challenge was to enhance the customer experience, attracting new users while keeping our existing customers engaged.
The updated identity aims to better reflect the revolutionary technology powering the Ten-X platform. By seamlessly integrating the company name into the logo mark, it becomes more self-sufficient and visually interesting. The design also cleverly incorporates elements reminiscent of binary code, while the basic geometry hints at the platform’s simplicity.
Responding to customer feedback, the updated UI emphasis access to comprehensive, intelligent data. The brith colors and intuitive layout create visual interest, while advanced in-app customization features, including personalized dashboards and feeds, aim to create a stickier experience.
In a testament to the effectiveness of the product strategy — but before we launched the redesign — the real estate giant, CoStar, acquired Ten-X. To see the previous iteration of this brand, review the Ten-X Brand 2.0 project.