Achieving Data-Driven Dominance

Ten-X integrated advanced data science and predictive analytics to create the ultimate end-to-end platform for commercial real estate. Our creative challenge was to elevate the user experience, empowering users with real-time insights for more informed decision-making.

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APPROACH

The updated identity aims to better reflect the revolutionary technology powering the Ten-X platform. By seamlessly integrating the company name into the logo mark, it becomes more self-sufficient and visually interesting. The design also cleverly incorporates elements reminiscent of binary code, while the basic geometry hints at the platform’s simplicity.

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Responding to customer feedback, the updated UI emphasizes access to comprehensive, intelligent data. The bright colors and intuitive layout create visual interest, while advanced in-app customization features, including personalized dashboards and feeds, aim to create a stickier experience.

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RESULTS

In a testament to the effectiveness of the product strategy — but before we launched the redesign — the real estate giant, CoStar, acquired Ten-X. To see the previous iteration of this brand, review the Ten-X Brand 2.0 project.

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Kris Poorbaugh is a creative superhero.
He's open to partnerships, projects, and pizza. 

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Kris Poorbaugh is a creative superhero. He's open to partnerships, projects, and pizza.

HOME           PROJECTS           LINKEDIN           EMAIL