Building the Best Way Home

Reali is on a mission to revolutionize homeownership, making it more intuitive, affordable, and accessible for all. As the company grew from a single product to a diverse portfolio, we led the charge in revamping the brand identity and messaging to better align with the organizational growth strategy.

REALI BRAND 2.0

UX & WEBSITE DESIGN

Simplify, Streamline, Optimize

The redesigned website balances a user-friendly interface to guide visitors through the funnel with a search engine-optimized structure that enhances organic visibility. The result? A 32% surge in organic traffic year-over-year and significant improvements in target keyword rankings.

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MARKETING CAMPAIGN

Building Connections Across Channels

Reali’s campaigns tackle the real challenges faced by our users head-on, aiming to build genuine, lasting relationships. By putting ourselves in their shoes and offering inspiring solutions, we achieved a remarkable 23% increase in average engagement within just 30 days, all thanks to our user-first, data-driven approach.

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CONTENT OPTIMIZATION

Growing Brand Influence Organically

As Reali’s creative and content leaders, we worked to inform, engage, and convert. We produced a wide range of content, including product updates, homeowner resources, weekly newsletters, video testimonials, how-to guides, and social media assets. Our  redesigned onboarding campaigns increased open rates 66% and click-throughs 53%.

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BRAND IDENTITY SYSTEM

Harmonizing Experiences Across Touchpoints

Vibrant colors and high-contrast are the hallmarks of the Reali brand identity, complemented by authentic photography reflecting our diverse user base. To keep everyone on the same page while stoking enthusiasm for the brand, the team hosted regular workshops and provided handy resources to stakeholders company-wide.

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Kris Poorbaugh is a creative superhero.
He's open to partnerships, projects, and pizza. 

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Kris Poorbaugh is a creative superhero. He's open to partnerships, projects, and pizza.

HOME           PROJECTS           LINKEDIN           EMAIL