Reali’s core mission is to make homeownership simple, affordable, and accessible. When I joined, the startup was transitioning from one product to a range of options designed for home buyers and sellers with different goals. To align with this shift, we overhauled the brand design and messaging across touchpoints.
I guided the transformation of the Reali website to align with a new corporate strategy and enhance site performance. The goal of the design language is to simplify and bring comfort, providing helpful moments of real estate insight and education while guiding users through the funnel.
Our mission was to address customer challenges and buildi enduring connections. To get there, our creative drew inspiration from the real-life experiences of our customers. Beyond sparking curiosity, our campaigns worked to both acknowledge the struggles and inspire hope at overcoming them.
As Reali's creative and content champions, our mandate was to educate and engage audiences while improving organic site performance. Our SEO-optimized content included regular product communications, a homeowner resource library, a weekly newsletter, testimonial videos, tutorials, and social.
Bright colors and high contrast are key elements of the Reali brand framework, along with photography that reflects our customers. We conducted brand workshops and developed a brand resource and template library to promote a consistent understanding and application of our brand.