+ REALI

Building the Best Way Home

Reali’s core mission is to make homeownership simple, affordable, and accessible. When I joined, the startup was transitioning from one product to a range of options designed for home buyers and sellers with different goals. To align with this shift, we overhauled the brand design and messaging across touchpoints.

WEBSITE DESIGN

Simplify, Streamline, Optimize

I guided the transformation of the Reali website to align with a new corporate strategy and enhance site performance. The goal of the design language is to simplify and bring comfort, providing helpful moments of real estate insight and education while guiding users through the funnel.

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MARKETING CAMPAIGN

Building Connections Across Channels

Our mission was to address customer challenges and buildi enduring connections. To get there, our creative drew inspiration from the real-life experiences of our customers. Beyond sparking curiosity, our campaigns worked to both acknowledge the struggles and inspire hope at overcoming them.

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CONTENT STRATEGY & PRODUCTION

Growing Brand Influence Organically

As Reali's creative and content champions, our mandate was to educate and engage audiences while improving organic site performance. Our SEO-optimized content included regular product communications, a homeowner resource library, a weekly newsletter, testimonial videos, tutorials, and social.

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BRAND FRAMEWORK

Harmonizing Experiences Across Touchpoints

Bright colors and high contrast are key elements of the Reali brand framework, along with photography that reflects our customers. We conducted brand workshops and developed a brand resource and template library to promote a consistent understanding and application of our brand.

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Kris Poorbaugh is a designer and creative champion.
He's currently open to partnerships, projects, and pizza. 

HOME            PROJECTS            LINKEDIN            EMAIL

Kris Poorbaugh is a designer and creative champion. He's currently open to partnerships, projects, and pizza.

HOME            PROJECTS            LINKEDIN            EMAIL