TEN-X

Elevating Experiences, Boosting Loyalty

Ten-X is a commercial real estate platform built for speed, scale, and smarter decision-making. When I joined the team, the goal wasn’t reinvention—it was refinement. My focus: tighten up the brand, align the experience, and build creative systems that earned trust across a complex, high-stakes B2B ecosystem.

SCOPE

Product Design
Website Design & Content
Marketing Campaigns
Events & Explainers

PRODUCT DESIGN

Crafting a Frictionless Transaction Experience

I worked closely with product, engineering, and customer-facing roles to redesign the Ten-X web and mobile apps. This double-sided marketplace had to guide users through everything from onboarding to closing. We focused on clarity, speed, and usability, testing every step to reduce friction and support smarter decision-making. This work included the launch of the industry’s first white-label SaaS product, which increased platform conversions by 34% year over year.

WEBSITE DESIGN + CONTENT

Where UX & Corporate Strategy Meet

Ten-X.com needed to work harder as a conversion tool and brand hub. I led a full redesign grounded in user research, analytics, and company priorities. The updated site delivered a cleaner, smoother experience that aligned with the platform’s business goals and made it 10x easier for users to understand the power of the Ten-X platform and what it could do for them. Our content strategy drove an 18% increase in web traffic and a 23% lift in organic lead generation.

PERFORMANCE CAMPAIGNS

Messaging That Moved the Needle

I led targeted campaigns that focused on delivering the right message at the right moment. From email to display to partner assets, we created content rooted in audience insight and tested for performance. Campaigns consistently improved engagement, helped qualify leads, and supported a stronger sales pipeline.

EVENT MARKETING

Creating Real-World Brand Moments

Events were more than just a sales pitch, they were opportunities to showcase what the platform could really do and collect real-time feedback. My team created the full suite of event materials, from booth designs to presentation decks and takeaways. We made sure every touchpoint was on-brand and on-message, helping Ten-X show up with confidence and clarity.